Why Marketing Should Be Viewed as an Investment, Not a Cost
Eva Koster Eva Koster

Why Marketing Should Be Viewed as an Investment, Not a Cost

the smartest investments they can make. Strategic marketing builds visibility, customer trust, and brand value that compound over time. This article explores why marketing isn’t a cost but capital that yields measurable returns—and why companies that cut back on it often cut off their own growth potential.

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Marketing Strategies for E2 Businesses: Driving Success in the USA
Eva Koster Eva Koster

Marketing Strategies for E2 Businesses: Driving Success in the USA

Launching an E2 business in the competitive United States landscape can be exciting and challenging. The E2 visa lets foreign entrepreneurs invest and run businesses in the USA. Without a good marketing plan, many ventures may fail. This blog post will discuss marketing strategies for E2 businesses, with solutions to drive success and overcome hurdles.

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